SEO, AEO, and Social Media Audit Strategy for @properties

SEO, AEO, and Social Media Audit Strategy for @propertiesSEO, AEO, and Social Media Audit Strategy for @properties

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Flo | Content Strategist, SEO, AEO & Social

pro

• Sep 29

🔥 The client @properties is a well-known brand in its market, with 52K followers on Instagram and 51K on Facebook. Its homepage looks great, but search engines and AI assistants can't read it.

Website audit (SEO + AEO) The homepage has no keyword in its H1, 3 broken region links, no FAQs and no answer blocks. It scored 3.4 out of 10, with AI readiness as the weakest area. The inner pages hold the real value, but they're hard to reach and hard to quote.

—Strategy: seven fixes ranked by impact (keyword-led headings, clean internal links, answer blocks and schema), plus a neighborhood page template built to be the answer in search and AI.

Social media audit To extend the brand's reach and support the changes to the site, we also audited Instagram, Facebook, YouTube and X. 75% of posts are listing tours, Facebook repeats Instagram's captions, YouTube videos use street addresses as titles, and X is close to inactive. The posts that perform show people and places in Chicago.

—Strategy: fewer listings, more agent-led series and local content, native captions for each platform, and YouTube titles by neighborhood so video supports search too.

Brand Audit (Writing)Search Engine Optimization Google Search Console Perplexity SocialBlade Social Media Strategy

Youssef Hussein

• Sep 30

Problem: My brand was taking 100% of orders via Instagram DMs @nyc.campaigns.

lovablechallenge

Omar Khaled

• Oct 1

Saksy🤩🤩

Thompson Tech

pro

• Oct 1

This project involved designing a website for Maison Noir, a private real estate platform focused on curated, handpicked residences for discerning clients. The homepage opens with a striking dusk photograph of a modern villa paired with the line "A quieter way to find home," immediately setting a tone of quiet luxury rather than typical high volume real estate marketing. Trust is built early through a simple stats bar showing total value sold, countries covered, and private clients served. The listings section presents featured residences like Villa Serena in Malibu and a Skyline Penthouse in Tribeca with clean pricing, bed and bath counts, and square footage, while an advisor section introduces the team behind each region with a calm, editorial photography style. Client testimonials are framed as "kind words, quietly earned," reinforcing the discreet, relationship driven positioning of the brand. A supporting mortgage calculator and neighborhood insight page round out the experience with practical tools alongside the aspirational content. Typography leans on an elegant serif paired with warm gold accents against deep navy and clean white sections, giving the whole site a restrained, high end feel throughout.