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Contra - A professional network for the jobs and skills of the futureForm Field Rearrangement A/B Experiment Problem: Analytics showed a heavy drop-off on the final s...

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Tonya Golden

pro

• Jul 20

Form Field Rearrangement A/B Experiment

Problem: Analytics showed a heavy drop-off on the final step where users were asked for name, phone, and email all at once, it felt like handing over everything in a single ask.

Action: Restructured the form by moving the email field to an earlier step, separating it from the phone field so the contact ask felt more progressive and less invasive.

Result: The repositioned email field reduced friction at the final step and lifted overall conversions by 3.48%.

CRO Data Analysis UI Design Google Analytics PostHog

Kraig Mathias

max

• Sep 21

Exploring two concepts for a Kajabi product template.

A — Studio: light, spacious, and focused. B — Theater: dark, immersive, and video-first.

Which direction do you like best—and what would you change?

Kajabi UI Design ChatGPT

31 voted

50%

31 voted

50%

62 votes

Closed

Koonj Imdad

• Sep 23

Going with A-Studio, clear direction and easy to navigate 😊

Rahman Rahe

• Sep 22

Meriot Netherlands-based product designer portfolio

I explored a portfolio website for Meriot, a product designer based in the Netherlands who wanted a digital presence that felt more personal, editorial, and design-focused.

The challenge was to avoid the typical portfolio formula and create something that communicates personality within the first few seconds.

The direction

→ Bold editorial typography → Strong personal photography → Minimal black-and-white foundation → Warm orange accent for CTAs → Simple, structured navigation → Clear positioning as a product designer → A portfolio experience that feels like a personal brand

The idea was to make the website feel confident without being complicated.

Rather than leading with a long introduction, the hero immediately communicates who Meriot is, what he does, and where the visitor should go next.