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House of Flowers AI-Powered Florist Website.
I redesigned House of Flowers, a local florist in Washington, DC, using Base44 to transform its outdated online presence into a modern, premium, and conversion-focused digital experience.
The original website featured a dated interface, cluttered navigation, inconsistent visual hierarchy, and a basic shopping experience that made browsing products and completing purchases less intuitive. It also lacked modern customer engagement features, AI assistance, and business automations.
To address these challenges, I designed a completely new experience with a luxury, web/mobile first interface, improved navigation, organized product categories, a streamlined shopping journey, a complete cart and checkout flow, an AI Florist Assistant, a Custom Bouquet Builder, wedding and event inquiry forms, and smart automations that improve both customer experience and business efficiency.
Before: Original Website: https://www.dchouseofflowers.com/
After: Redesigned Website: https://house-of-flowers.base44.app
This project demonstrates how thoughtful UX, modern UI, and AI-powered automations can help a local business strengthen its online presence, simplify customer interactions, and create a seamless ecommerce experience.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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