Static Ad Concepts for Coco and Luna Hip & Joint Chews

Static Ad Concepts for Coco and Luna Hip & Joint ChewsStatic Ad Concepts for Coco and Luna Hip & Joint Chews

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Olanlokun Wasiu

• Oct 31

Coco and Luna Hip & Joint Soft Chews | Static Ad Concepts

I explored static ad creative directions for Coco and Luna's Hip & Joint soft chews.

The first concept focuses on lifestyle appeal, introducing the heart-shaped chews alongside a 15% subscription offer.

The second takes a product-led approach, highlighting key ingredients, subscription savings, and the product packaging.

Creative focus:

Product visibility and presentation

Benefit-led messaging

Subscription offer communication

Clear visual hierarchy

Strong calls to action

The objective was to create engaging ad concepts that make the product and its offer easy to understand.

Services: Static Ad Design · E-commerce Ad Creatives · Product Advertising · Figma Design

Advertisement Design Brand Design Web Design Claude Figma Google Labs

Ivan Shtefan

pro

• Nov 2

Lifestyle-led versus product-led is a clean split to test. Which one do you expect to win on CTR, and does the 15% offer sit in both?

Marion Morales

• Oct 28

I fell for Japan as a teenager, visited many times, then lived there for seven years, long enough to know the konbini (convenience store) is a cultural institution: open 24/7, constantly rotating seasonal products, and locked in a friendly rivalry over the best coffee and sweets. My other obsession is Taisho and early Showa graphic design, and while searching for inspiration, I found the work of Sugiura Hisui, whose lithograph posters announced Mitsukoshi’s new spring collections a century ago. So I thought: how would Hisui create ads for today's convenience stores? I turned his posters into a Recraft V4 Style and launched the Spring 2027 range of Hinata Mart, a fictional convenience store. The series pairs today’s bestsellers (fruit sandwiches, fried chicken, iced drinks, oden) with modern fixtures like the ATM and the self-serve coffee machine. Hope you'll like it!

recraftstyleschallenge