MYRAEL — Botanical Luxury Skincare Brand Identity

MYRAEL is a 100% original concept brand I created from scratch — from naming to complete visual identity.

Brand Concept: A botanical luxury skincare brand built around the idea of clean, conscious, and refined beauty. The name MYRAEL is inspired by Myrrh, a precious botanical ingredient, combined with a luxury feel.

What I Designed: • Primary Logo: Abstract M monogram with leaf + water drop, symbolizing nature, hydration & renewal • Logo Variations: Icon, wordmark & badge version • Color Palette: Sage Green #9CAF88, Warm Beige #D9C9B3, Cream #F4EFE6, Dark Forest Green #2D3F2F • Typography: Elegant Serif for headings + Clean Serif for packaging • Brand Applications: Rich Cream Jar, Daily Serum Bottle, Packaging Box, Business Card, Shopping Bag & Brand Guidelines

Goal: To create a quiet luxury feel — minimal, natural, and premium — that would stand out on shelf and on Instagram.

This project shows my complete brand identity process: Strategy → Logo → Color System → Packaging → Guidelines.