Brand Identity and Visual System for HostelWalay

Brand Identity and Visual System for HostelWalayBrand Identity and Visual System for HostelWalay

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Hikmat Yar

• Oct 19

HostelWalay | Building a brand around trust. I recently worked on the brand identity for HostelWalay, a platform designed to make finding the right student accommodation simple, reliable, and stress-free.

From the visual identity and typography to the color system and brand guidelines, every element was built to create a clear, approachable, and trustworthy experience for students.

Brand Identity • Strategy • Visual System

#BrandIdentity #Branding #VisualIdentity #LogoDesign #Figma #DesignProcess #Contra #HostelWalay

Completed work

branding Figma Logo Design

Anita Autorino

max

• Oct 17

Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.

That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!

Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.

I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.

How much freedom do you think a designer should have when working with an established brand?

Packaging Design ChatGPT Adobe Illustrator

Patrick Doyle

pro

• Oct 19

Great packaging work, nice job

Cheree Zellars

pro

• Oct 17

Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.

Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?