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A mark built on motion, clarity, and feeling where form suggests speed and structure builds trust.
An identity designed not just to move packages, but to move perception.
#Branding #BrandIdentity #Logo
Strong concept. The balance between motion and structural clarity creates both energy and trust. It feels intentional and well thought out.
I explored a similar idea of expressing feeling through form in a recent Cocoa Sisters identity project.
https://on.contra.com/GdHdLk
on.contra.com
Crafting the Cocoa Sisters: Premium Brand Design Success
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SURCO | Latin Bar & Restaurant Brand Identity
SURCO is a Latin bar and restaurant in Los Angeles where food, cocktails, vinyl and nightlife come together.
I developed a complete visual identity designed to feel warm, energetic and contemporary, without relying on the usual visual clichés associated with Latin restaurants. The system combines bold typography, a rich color palette, and art direction inspired by late nights, shared tables, music and the atmosphere of the bar.
The identity was extended across menus, signage, social media, printed materials and environmental applications, creating a flexible system that feels recognizable across every touchpoint.
Services: Brand Identity, Logo Design, Art Direction, Visual System, Graphic Design
Full project:
https://www.behance.net/gallery/255628447/Surco
Beautiful work!
We're stuck 😅
Which one feels more premium and unique to you?
Comment 01 or 02 below your opinion will genuinely help us lock this in.
7 voted
33%
14 voted
67%
21 votes
Closed
Outstanding 😊