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It is a hard task to communicate without having sound on your side. For this project, I needed to create a couple of engaging videos for a Marqeta booth at a conference; it could not have sound because it was going to be played on silent screens.
The only way to engage people without sound is to create strong visuals. For this one, there was a lot of emphasis on how to combine the brand style with text and shapes to keep the videos interesting throughout their duration.
I used the green dot as a visual guide and took advantage of it to create some of the transitions. I made a case study sharing more about the process. You can read it in the link below (It also has the second video made for this project if you want to watch more)
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Fractals + Motion. Why isn't this a thing?
Quick experiment from this morning 🧪
Fractals + motion actually feels like a natural fit. The organic complexity works really well with subtle animation — especially for atmospheric visuals like this.
I've made a tutorial on how I turned a basic video into a half-animated world using CapCut AI Effects with the New Age Art filter.
TUTORIAL:
1. Upload your clip into CapCut
2. Fix the base. I always use the auto adjust to clean up lighting and improve quality first.
3. Go to Effects, then AI Effects, and choose the New Age Art effect. Apply it and let it process fully.
4. Overlay your original video and place it on top.
5. Add a mask so you create a rectangle or any shape in the centre with the real footage. The animated version stays in the background.
You end up with this split reality look. Half real, half animated.
If you try it, add the video in the comments or tag me on your post.
Such a great tutorial 🙌
Combining AI with full-stack web services for design, dev and SEO is a really compelling offer. The Acclaim brand visuals look sharp and the KORA product showcase in the mockup is super clean. Well positioned for the results-driven agency space.
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