It is a hard task to communicate without having sound on your side. For this project, I needed to create a couple of engaging videos for a Marqeta booth at a conference; it could not have sound because it was going to be played on silent screens. The only way to engage people without sound is to create strong visuals. For this one, there was a lot of emphasis on how to combine the brand style with text and shapes to keep the videos interesting throughout their duration. I used the green dot as a visual guide and took advantage of it to create some of the transitions. I made a case study sharing more about the process. You can read it in the link below (It also has the second video made for this project if you want to watch more)

Check it out