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Fathom Dive Co. is a concept website for a dive school. I designed and built it to show how a small service business can turn a visitor into an enquiry on a single page.
The site is built around the idea of descending: as you scroll, the colors deepen from bright surface water to deep ocean, and a small dive-computer widget tracks your “depth” the whole way down.
Love the concept! The scrolling depth effect makes the experience memorable while keeping the focus on enquiries.
For a dive school, course level, prerequisites and upcoming dates can decide whether someone enquires. Which of those details do you want visitors to find first?
Show level and prerequisites first (e.g. “Requires Open Water”), then the next start date with spots left, since fit decides whether someone enquires and the date gets them to act.
That order makes sense: prerequisites help people check whether the course fits, then the next date and spots left give them a reason to enquire. I’d keep those details easy to find without making people scroll through the full page first.
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Halden - Landing Page Concepts
Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.
The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.
The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.
Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)
Primary metric: Demo requests from the hero CTA
4 voted
57%
3 voted
43%
7 votes
Closed
I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?
Remotlin v1 website redesign is coming soon.
Join the waitlist and find your next remote job.
Smart to open a waitlist before the redesign ships, Alex. Curious whether the job search itself will sit right in the hero for v1.
