This video crossed 20K+ views.
The goal wasn't just to make a business case study look good. It was to make a fairly information-heavy story easy to watch and understand.
A few things I focused on:
• Strong visual hook around Dermatouch's 60,000 products/month → 60,000/day growth
• Visual storytelling instead of relying only on talking-head footage
• B-roll + product visuals to keep the pace moving
• Maps & motion graphics to explain the brand's expansion
• Founder visuals + timeline to quickly establish context
• On-screen typography to highlight important numbers and insights
• AI-generated visuals where regular footage couldn't communicate the idea effectively
• Keeping the edit fast without making the information difficult to follow
The video was built around a simple idea:
Don't just edit the information. Make the information easy to consume.
20K+ views so far.
tagging
Dermatouch,
Sumit 'Derma' Karanji,
Amit Purswani,
Himanshi Gupta, Anish Nagpal and the founders because the story was about their journey.
If you're a founder/brand creating educational, business or storytelling content and want this level of editing, DM me.