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app store events are such an underrated brand surface area!
they help your app come alive + get more attention in the app store
it's also a great opportunity to experiment with design / branding directions that you don't need to build directly in the product
I recently shipped this one for my client, peptide tracker.
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Branding & Hero Animation for Newly.app — AI App Builder
End-to-end branding and hero section design concept for an AI platform that turns ideas into native iOS and Android apps without writing a single line of code.
What we did:
→ Brand Identity: Visual language, color palette, and typography system.
→ Hero Section: Animation concept built around the metaphor of [insert your metaphor, e.g., "ideas transforming into live products"].
→ Motion & UX: Micro-interactions, transitions, and scroll behavior.
The Challenge:
Visually conveying the speed and "magic" of AI while maintaining a professional, tech-forward, and trustworthy image for founders and entrepreneurs.
The Result:
A high-impact hero animation that explains the product's core value proposition in under 3 seconds—capturing the feeling of [insert emotion, e.g., "turning a raw idea into a shipped product with total control"].
Tools: Figma, After Effects, Cinema 4D
Client: Newly
That hero animation is really clean. Love how quickly it shows what the product does.
When designing a consulting agency website, most people lead with services.
We usually do too. It feels like the logical starting point.
But when we worked on Orvian Labs, we tried something different.
Instead of opening with what they do, we led with what the client actually needs to feel before they read anything clarity and trust.
The hero doesn't list services. It just says "We Bring The Clarity Your Business Needs." And the rest of the page builds the case quietly a scrolling industry list, a three-card value section, 120+ projects as a single trust signal, and a dark manifesto block that finally tells you who they are.
The testimonial comes last. By that point, the visitor already believes it.
What we noticed was that leading with feeling before features made the layout decisions much easier. Every section had a clear emotional job to do, not just an informational one.
This was one of our website layouts to work through. Hope you like it.
#web design # ui-ux design
Premium quality work.
Beacon – Mobile App Redesign
The Client
A mental health startup building a social platform where people can share moods, “light a beacon” when they need support, and connect with an empathetic community.
Problems
The product needed a clearer user experience and stronger emotional design to ensure safety, trust, and intuitive navigation for users who may be in vulnerable states.
Goals
Create a calm, supportive app experience that makes emotional expression simple, encourages meaningful community interaction, and builds user trust.
Solution
Led the full UX/UI design process, from product audit and research to user flows, wireframes, and high-fidelity screens, creating a clear, cohesive, and empathetic mobile experience.
Looks great !