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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Competitive & Category Research
Before designing anything, we map the category.
Who else is in the space. What they look like. What they sound like. Where the gaps are. This isn't about copying, it's about understanding what "default" looks like in an industry, so we know exactly what to avoid and where there's room to stand out.
Research is 20% of the timeline and 80% of why the final direction feels inevitable instead of arbitrary.
Check out the new Brand Redesign project in my profile!
https://contra.com/p/NQBqBXFZ-diverse-electronics-or-visual-identity-redesign?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=chibimurk
The Diverse Electronics redesign looks like a substantial identity reset. Which change made the biggest difference in how the brand now feels?
I build the brand system before the site — so the product can scale without breaking visually as it grows.
Nodus treats every city as a node. The core asset is generative: any city renders in the same halftone style — London, Tokyo, Cape Town, or any city added later. New market, new visual, zero drift.
Covers logo, color, type, the city-node visual language (static + motion), web direction, and social templates.
System first, so everything after it scales.
Obsesseddd