Developed an interactive sales performance dashboard for a fictional online fashion boutique experiencing fluctuating revenue. I collected and cleaned transactional data, identified key trends in customer purchasing behavior, and visualized critical metrics such as average order value, conversion rates, and popular product categories. The dashboard provides actionable insights for inventory management and targeted marketing campaigns.

Built an interactive Retail Performance Dashboard in Power BI to analyze sales, profit, customer behavior, and regional performance. The report includes four pages: Executive Overview, Product Performance, Customer Insights, and Regional Analysis. It features KPIs, trend analysis, category comparisons, top/bottom products, customer segmentation, and geographic insights. Interactive slicers allow users to explore data by year, category, segment, and region, helping businesses make data-driven decisions and identify growth opportunities.