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Taste Test
A client asked me to design a landing page for an email marketing campaign where people subscribe to get free bakery recipes.
Same layout.
Same copy.
Same flow.
Only the visual style changes.
Pink: playful dessert vibe.
Coffee: warmer bakery feel.
Which one would you ship?
4 votes
Ends in 1d
Pink feels more fun and attention-grabbing perfect for a free recipe campaign. Coffee is cozy, but might not convert as well at first glance.
Good point, pink probably wins on first glance attention, which can matter a lot for sign-ups.
I’d probably go with the coffee brown. It feels warmer and fits the bakery vibe really well.
That was my initial thought too, the warmer palette feels more aligned with the product.
Would be interesting to A/B test and see which one actually converts better.
Yeah, that would be interesting to see. Sometimes the data surprises you.
The current visuals look like it was made for the brown color!
Good catch, the visuals definitely lean toward the brown palette, interesting trade-off there.
Coffee Brown feels more authentic to the bakery brand. The warm tones make you want to actually bake something!
That’s a great way to put it!, the warm tones definitely make it feel more authentic and bakery-like.
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