Paloma: A logo exploration for a Mediterranean holiday residence.
The brief was calm, warm, coastal, and refined, so I explored a graphic style inspired by Mediterranean ceramic tiles, vintage seaside emblems, and old residence signage.
I wanted the logo to feel like a place with memory, not overly polished, not generic, but still clean enough to work as a proper brand mark.
The final direction brings together arched Mediterranean forms, a mermaid symbol, sea motifs, and delicate coastal ornamentation, then refines everything into a clean vector logo system.
Still exploring the identity, but this direction feels close to the world Paloma should live in.
Which version feels stronger to you ? the compact mark or the horizontal emblem?
The serif wordmark against that warm, textured paper feels so confident and timeless, and the deep burgundy gives the whole identity real character. Beautifully restrained work, keep going! Did the paper texture come from a real scan or did you build it digitally?