The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
NIKO x DIESEL-style campaign concept created as part of the NIKOJEANSKYOTO brand universe.
This visual explores how a fashion brand can turn a mascot into a full campaign character through environment, styling, attitude, and product storytelling. The direction blends denim culture, industrial set design, streetwear energy, and collectible character world-building.
The goal was to make the concept feel like a real campaign moment — not just a standalone image.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.
Hi everyone! 👋
For the #envatochallenge, I wanted to explore Envato in as many ways as possible, from stock assets and fonts to AI image generation, video creation, animation, mockups, and even the music for this video. To do that, I created Cherry's kitchen — a cozy café brand inspired by warm summer afternoons, homemade cherry desserts, and family gatherings.
Throughout the project, I used Envato as my main creative toolkit while bringing everything together in Figma. I designed the mascot, visual identity, packaging, café interiors, animations, and brand guidelines. And honestly... I just couldn't stop exploring. Every time I finished one part of the project, I found another way to bring the brand to life.
One of my favorite parts of the process was deciding what truly belonged in the brand identity. I explored different concepts and made the creative decision, choosing what to keep, what to refine, and what to leave behind.
Check out the process video below! I'd love to hear your thoughts on the project 🍒😍
love seeing your process for this!
🙌 Introducing Vyomaverse. 🚀
Vyomaverse is my own creative agency and design studio, built around the idea of creating brands and digital experiences without limits. From branding and UI/UX to websites and creative direction, this is the space where all my ideas come together.
This project was created as my submission for the Envato × Contra – Human by Design Challenge, combining sketching, AI-assisted exploration, and human creativity to build a complete brand identity.
The website is already live, but it's still a work in progress. I've just completed the hero section, and there's a lot more to build in the coming weeks.
Have a look, and stay tuned—the full experience is coming soon.
A huge thank you to Envato and Contra for this amazing challenge and the opportunity to share my creative process.
#HumanByDesign #Envato #Contra #Vyomaverse #BrandIdentity #CreativeStudio #CreativeAgency #Branding #UIUX #WebDesign #DesignProcess
