VÉRÉ Fragrance Campaign: Three Scents, One Visual Identity

VÉRÉ Fragrance Campaign: Three Scents, One Visual IdentityVÉRÉ Fragrance Campaign: Three Scents, One Visual Identity

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VERTEX Studio

• 1d

Three Scents. Three Worlds. One Identity.

The VÉRÉ campaign was conceived as an exploration of three distinct emotional worlds.

Each fragrance was given its own visual atmosphere, reflecting its character through color, light, texture, and composition.

MÉMOIRE evokes the warmth of what remains. ÉCLAT captures the beauty of light and clarity. MINUIT explores the depth of mystery and the quiet intensity of the night.

Although each campaign carries a different mood, all three belong to one unmistakable visual universe.

Beyond fragrance. Into feeling.

Art Direction Brand Audit Design Packaging Design Canva ChatGPT ImagineCreate AI

Mateus Franzé

pro

• Oct 31

CANTIN | You know our coffee. Meet the neighbors.

I found John James Audubon's The Birds of America (1827–1838) on Wikimedia Commons and in the National Gallery of Art's open collection, hand-coloured engravings where every bird is drawn life-size on the plant it lives on. I cropped seven public-domain plates, without captions or plate numbers, and trained a Recraft V4 Style on them that I called Audubon Aves do Brasil. Audubon never painted Brazil, so I used his way of drawing on Brazilian birds that live around our coffee farms. To tie it together I created CANTIN, an invented Brazilian coffee brand with the campaign line "You know our coffee. Now meet the neighbors." That brand is the twist, since his plates now sell a 2026 coffee on the poster, the campaign seal, the labels, the tins and the kraft bags.

Completed work

recraftstyleschallenge Brand Design Recraft Art Direction Packaging Design

Mateus Franzé

pro

• Oct 31

How the neighbors were made, in 30 seconds.

Jahid Hasan Raju

• Oct 31

AVYLO Skin Care Packaging Design

Completed work

Adobe Illustrator Adobe Photoshop ChatGPT Packaging Design Brand Strategy Logo Design

Saeed Khan

• Oct 31

Good job

Orlerx Adewale

• Oct 31

Amazing🧠

recraftchallenge

Leo Anthonio

• Oct 29

i went back to the late 1890 and earliest 19th century, and choose to work with a beautiful painting called; Giant Magnolias on a Blue Velvet Cloth by the artist; Martin Johnson Heade . it definitely deserved a comeback, so i turned it into a Recraft Style, and use it to draw...