Launching a product is expensive enough without discovering packaging, sourcing or fulfillment pr...Launching a product is expensive enough without discovering packaging, sourcing or fulfillment pr...
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Launching a product is expensive enough without discovering packaging, sourcing or fulfillment problems after production starts.
I put together a 23-page interactive Packaging Development Workbook to help founders and small businesses organize the entire process before those problems become expensive.
It covers product and packaging requirements, supplier RFQs, quote comparisons, domestic vs. overseas sourcing, POP/retail displays, sampling, production approvals, quality control, fulfillment, logistics and retail readiness.
It also includes 400+ fillable fields and checkboxes plus an automatic landed packaging cost and margin calculator, so it can be completed digitally and reused for different projects.
I built it around the same types of real-world decisions I’ve dealt with in packaging, printing, sourcing, production, ecommerce and fulfillment.
The landed packaging cost + margin calculator is the part worth the most. We ship handmade lamps from Pakistan to the UAE, UK and US, and the landed-cost math is the one thing nobody hands you a template for before you price DDP. Good to see it treated as a spreadsheet problem instead of a surprise.
Most cookie packaging on shelf leans loud and cluttered — I wanted to see
what happens when you strip that back and let the product feel premium
instead of just sweet.
This project started as a redesign exercise on an existing cookie packaging
concept. I kept the product category and target shelf context the same,
then rebuilt the concept from scratch: new color story, new typography
system, new material direction.
What changed:
— Concept shifted from playful/busy to minimalist and premium
— Palette rebuilt around cream, charcoal, and a warm gold accent
— Custom logotype and clean geometric type system
— Matte textured finish to signal quality over sugar-rush energy
The result reads less like a snack and more like a gift — which is exactly
the shelf position a lot of artisanal food brands are chasing right now.
Open to redesign work like this for food, cosmetic, and skincare brands
looking to reposition their packaging. Let's talk about your product.
The restraint here really works—the warm chocolate palette and generous negative space make the pack feel premium without losing the product cue. The ingredient callouts are a nice touch for quick shelf scanning.