I built Sassy because I was feeling a little snarky and thought, what better place to put that en...I built Sassy because I was feeling a little snarky and thought, what better place to put that en...
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I built Sassy because I was feeling a little snarky and thought, what better place to put that energy than into an extremely cute, fluffy cat? Sassy looks like everyone’s dream cuddle buddy. Unfortunately for them, she has opinions.
I put her in a middle school because school is tough. Middle school especially. Everyone is awkward, everyone is figuring themselves out, and maybe everyone could use a little emotional support. Or, in this case, a little Sassy.
She may be terrible at the traditional “support” part of her job, but underneath the attitude, she really does care about her human, Margo. She’d just prefer no one make a big deal about it.
How far can you take a logo beyond the first draft?
I started with Recraft's Logo Maker and a fictional idea: Bibu's Paws, a cosy little dog rescue and adoption shelter.
I wanted the identity to feel warm, homely and full of character, so I explored a few logo directions before settling on the little dog tucked inside a house.
From there, I took the idea further, building out the visual identity with an earthy colour palette, typography, illustrations and a few real-world applications: the shelter space, dog merchandise and an adoption welcome kit.
I enjoyed seeing how a small starting point could grow into a brand with its own personality and world.
Now I'm curious: if you were building a brand around this logo, what would you create next?
Every player I know just sits there and waits for you to press play. I wanted one that is a small pleasure by itself, something to fidget with while the music plays, like a stress ball, or a cat on your desk.
So Squish is soft. The fur lies down under your pointer and fluffs back up. The jelly wobbles when you press it and glows from inside. The balloons bounce back. Pick a colour that fits your mood. And behind the player lives a black cat, your companion: it comes out when you pause, peeks while you watch, flattens its ears when you mute and falls asleep at the end. You can pet it.
Put on a lo-fi track, poke the buttons, stroke the cat. The player is the relaxing part, so enjoy!
Under the fur it is still a tool: one Video.js v10 skin, three materials switched with a single attribute, 44px targets, focus rings, keyboard shortcuts, a phone layout and reduced motion.
Made with: the cat is a 3D render from Blender, based on my own sketch;the track is generated with Suno (commercial rights).