What would a potential client understand about your marketing agency in 3 seconds? When someone l...What would a potential client understand about your marketing agency in 3 seconds? When someone l...
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Explored two different visual directions for the same SaaS landing page.
The structure stays consistent, while the imagery, mood and art direction shift the overall brand feel.
Interested to know which direction feels stronger.
The warm orange direction fits the renovation category nicely, and the before/after framing makes the value proposition instantly clear. The structured service flow feels especially suited to homeowners who need confidence before reaching out.
Check it out
ALETRA's website used to behave like a website.
Clean, contemporary, technically advanced. Sections followed sections. It showed capability, but not enough character.
The question became: how does a creative studio prove branding, web design and cinematic storytelling before anyone opens a case study?
The answer was not another interface. It was a world.
aletra.co is now a sequence of rooms. Instead of scrolling down a page, you move through them. Architecture creates chapters. Light sets the mood. A butterfly crosses between spaces, because not everything powerful has to be loud.
Ten chapters. Eight rooms. One story.
AI accelerated the making. Creative direction decided what was worth making.
Walk through it at aletra.co. The full case study is on Behance, link in bio.