Two directions. Same product. 👀 A: Conversion-focused — clear value, stronger CTA, built to sell...Two directions. Same product. 👀 A: Conversion-focused — clear value, stronger CTA, built to sell...
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Two logo concepts for Formosa1 Exotic Car Rentals. Which one wins?
A: bold geometric F1 monogram, car tucked inside the mark. Strong and iconic.
B: car silhouette leads, red wordmark with a speed streak. Fast and clean.
I created two design versions for this swimwear store owner client. Both are elegant and attractive with lots of white space. The brand is all about exclusiveness, elegance, and subtle details. Which one do you think is better?
Making complex cybersecurity concepts clear through motion.
For the Doppel Threat Graph product film, I contributed to the visual development and animation. The product connects digital threats across multiple channels, revealing how individual signals form part of a coordinated attack campaign.
The challenge was to translate this technical functionality into a clear visual narrative—showing why the connections between threats matter and how they help reveal the bigger picture.
My work covered storyboard and motion exploration, animation, and scene refinement throughout the feedback process. The focus was on introducing information progressively and guiding attention toward the relationships central to the product’s value.
The result is an animated product film that introduces Doppel Threat Graph and makes its core functionality easier to understand. The project demonstrates how motion design can bring clarity to a complex software product.