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Building a luxury fashion brand experience with AI.
For this Invincible G Haute Fashion concept, I didn't want to create just a few attractive social media images.
I wanted to build a complete visual experience for the brand.
I started with the existing logo and used its colours and visual character as the foundation.
From there, I created:
Packaging → Labels → Tags → Shopping Bags → Thank-you Cards → Seals → Product Boxes → Social Creatives → UGC Lifestyle Content
I kept the entire system consistent with the brand's plum, ivory and gold luxury aesthetic.
Then I extended that identity into lifestyle content, including a luxury yacht fashion concept in Lagos.
The result is a visual system that can work across social media, packaging, campaigns and eCommerce while still feeling like the same fashion house.
This is the kind of AI creative work I enjoy most taking a brand idea and turning it into a complete, commercially usable visual world.
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SURCO | Latin Bar & Restaurant Brand Identity
SURCO is a Latin bar and restaurant in Los Angeles where food, cocktails, vinyl and nightlife come together.
I developed a complete visual identity designed to feel warm, energetic and contemporary, without relying on the usual visual clichés associated with Latin restaurants. The system combines bold typography, a rich color palette, and art direction inspired by late nights, shared tables, music and the atmosphere of the bar.
The identity was extended across menus, signage, social media, printed materials and environmental applications, creating a flexible system that feels recognizable across every touchpoint.
Services: Brand Identity, Logo Design, Art Direction, Visual System, Graphic Design
Full project:
https://www.behance.net/gallery/255628447/Surco
Beautiful work!
I’ve been razzmatazzing and flibbertigibbeting with Claude Code and somehow ended up with a new yels.dev.
It finally feels like me: simple on the surface, slightly complicated underneath, and very much alive.
You can see who I am, what I do, the work behind Herodot, RaptorLabs, CyberLink Security and Solmint, plus a selection of projects I’ve built across AI, cybersecurity, Web3, product systems, education, archives, and experimental digital spaces.
Built to be explored
The simple-on-the-surface, layered-underneath idea comes through so clearly in the presentation. I especially like how the project archive turns the site into something to explore rather than just a résumé of links.
Built this over a weekend as an experiment with AI-assisted design and development.
Duo Case is an absurd concept for turning two iPhones into a very unofficial foldable iPhone. The goal was to see how far AI could accelerate the process while keeping creative direction, design decisions and final execution in human hands.
A weekend build that looks this polished is wild. Where did AI actually save you the most time here, the concepting or the production grind?