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Introducing Cranko, a square cracker snack brand with a bold and playful visual identity. The branding is designed to give the product a distinctive personality, making it feel fun, memorable, and instantly recognizable on the shelf.
A concept branding project exploring how a creative logo and cohesive visuals can bring a snack brand to life.
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Product first or brand first? 🤔
We're cutting the promo reel for our case study and can't agree on its start. ✨
Which product ad opening would make you stay past the first 3 seconds?
Vote and tell why! 👇
Product DesignSoftware DevelopmentAdobe After EffectsCinema 4DFigmaBrand DesigncreativeaiworkflowUX Design
15 voted
25%
46 voted
75%
61 votes
Closed
I think both is important, but good product first.
Part of the brand presentation for YNO beauty. This collage perfectly mixes their logo, their product mockups, brand image, brand typography, and brand colours.
The way you layered the product mockups behind the logo keeps the focus on the brand while still showing the range.
Like the word mark
