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The main challenge for a brand built around a character and an illustration system is maintaining a consistent visual language 🎨. Clear rules set before launch can help with that.
Hi, I’m Razvan👋, and I work with brands that use characters and illustration systems. Need something like this for your project?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.
Looks very nice welldone
DUNA — Lighting brand identity (self-initiated)
A full rebrand of Lab des Sens Atelier, a Spanish workshop that hand-weaves lighting in natural fibre.
Every piece in their catalogue is named after a Spanish beach — Portlligat, Riazor, Zarautz. The brand itself was named in French. That gap was the whole project: new name, logotype, colour and type system, two collections, bilingual copy and a full set of campaign imagery, all built on one territory — the light of the Spanish coast.
Every image was art-directed before it was made, then generated and finished by hand.
Claude · Higgsfield · Photoshop · art direction throughout.
Unsolicited concept, not affiliated with the brand.
Does the direction land for you? Curious to hear what you'd have pushed further.
