Redesigned Fuji X Weekly to make discovering film simulation recipes feel easier, faster, and a lot more visual. The goal was to keep the character of the site while giving the experience a cleaner and more modern structure.

I focused on simplifying navigation, improving content hierarchy, and making recipe discovery feel more intuitive across the homepage, camera pages, recipe library, blog, and individual recipe pages. I also wanted the photography to play a bigger role in the overall experience.

This was a fun exercise in balancing usability with a strong visual identity, especially for a platform built around photography and Fujifilm enthusiasts.