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Éclat Nocturne – Luxury Fragrance Launch (Maison Solenne)
Challenge
Develop the complete art direction for a new luxury fragrance launch that needed to feel sophisticated, sensual, and quietly powerful — without looking generic or overly flashy.
Approach
I built the visual language around soft nocturnal tones, champagne gold, and muted rose. Every element was designed to feel elegant and atmospheric, creating a cohesive sensory experience from packaging to campaign.
Deliverables
• Mood board & style guide
• Packaging direction
• Campaign visuals
• Invitation suite
• Social media assets
Outcome
A refined and consistent brand world that elevated the fragrance launch and gave Maison Solenne a distinctive, memorable visual identity across all materials.
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