Second Serve Club — Exploring Visual Identity Through AI & Design.

For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.

I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.

From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.

An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.

Designed by me. Visualised with AI. 🎾

Full brand identity case study coming soon. #BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT

The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.

i've been making my business card today, which version do you prefer? what do you think about it?

I'd lean toward the single palette. The cooler gradient keeps the contact icons readable, while the magenta in the second one starts competing with the logo mark. Worth proofing the neon on paper too, since it can shift a lot in CMYK.