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The Cat Lounge is a speculative brand identity developed for a warm, welcoming cat-lounge concept centered on relaxation, connection, and adoption.
The visual system combines a sleeping black cat with delicate botanical elements to create an identity that feels artistic, calming, whimsical, and approachable while remaining polished enough for signage, print, digital media, merchandise, and social applications.
The project includes a complete logo system with primary and secondary marks, a full-color icon, one-color variations, and compact icon treatments. A coordinated palette of deep forest green, botanical green, soft sage, warm cream, dusty rose, muted lavender, and near-black reinforces the natural, cozy character of the brand.
The identity was designed as a complete visual system rather than a single logo, demonstrating how a central concept can be extended consistently across multiple formats and applications.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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brand identity design for VELA — a luxury candle brand built around one idea: a candle burns for a few hours, but the memory lasts considerably longer.
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Beautiful work!
Hello! I'm new to this platform, so I'm not really sure what people usually post here. I'll just share some of my favorite projects that I'm proud to have been a part of.
Really like this approach. As a UI/UX designer, I think keeping the familiar structure while improving the experience makes the redesign feel much more intentional and user-focused. Great work 👏