Spent 5 hours building this Polestar concept film with AI. 2 years ago this would've taken a smal...Spent 5 hours building this Polestar concept film with AI. 2 years ago this would've taken a smal...
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Spent 5 hours building this Polestar concept film with AI. 2 years ago this would've taken a small team close to a week. Today, the production is faster, but the thinking isn't. The idea still needs to be there. So does the storyboard, brand direction, visual language, and plenty of iteration. AI didn't come up with the campaign. It just helped me bring it to life a whole lot faster. #CreativeTechnology #GenerativeAI #CreativeDirection #AIFilmmaking #Advertising
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The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started