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Spent 5 hours building this Polestar concept film with AI.
2 years ago this would've taken a small team close to a week. Today, the production is faster, but the thinking isn't. The idea still needs to be there. So does the storyboard, brand direction, visual language, and plenty of iteration.
AI didn't come up with the campaign. It just helped me bring it to life a whole lot faster.
#CreativeTechnology #GenerativeAI #CreativeDirection #AIFilmmaking #Advertising
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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15 voted
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13 voted
46%
28 votes
Closed
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What I find most interesting is the space this opens for creative decisions.
What should the product make someone feel? Which detail deserves a close-up? When should the image breathe, and when should it move?
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Faster production gives us more opportunities to find that feeling. Choosing it carefully is still the work.
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Elegant