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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Have you ever noticed this?
You’re just scrolling through your feed in the evening, watching random videos…And suddenly, somewhere in the middle or at the end, you get this warm little feeling:
“Ooooh… I want that too.”
“I need this.”
Even though 30 seconds ago, you didn’t even know you wanted it. I’m regularly a victim of this kind of marketing 😂
And I think this is one of the most interesting things about content: How do you sell something that people don’t actually need?
For example, if I have acne, that’s an actual problem I want to solve. I’ll research skincare, look for serums, read reviews, and compare products.
But what about… a tumbler?
I can survive without it. I can buy coffee at a café. I can drink tea from a regular cup.
So why do I suddenly want one?
Associations.
Recently, I created content for Rainbow, a brand with tumblers and thermoses.
And instead of simply showing:
“Here’s the tumbler. Here’s the lid. Here’s the size.”
I wanted to sell the feeling around the product.
🌊 The ocean → cool air → hot cocoa in your hands.
🍂 Autumn → a picnic in the park → a warm cup of tea from your thermos.
🚇 The metro → your favourite drink → a beautiful tumbler in your hand → instantly +10 to the vibe.
And suddenly your brain starts creating its own little movie:
“Wait… I want that.”
You’re no longer just looking at a tumbler. You’re imagining yourself using it.
Holding it.
Drinking from it.
Taking it on your walks.
Making it part of your everyday aesthetic.
And that’s when a simple product becomes something more. It becomes a piece of the lifestyle you want to have.
That’s why I love using associations in UGC content. Because sometimes content doesn’t need to explain why you need the product.
It just needs to show you:
“Look. This could be your life.”
And suddenly… you want it. Here are some thoughts on that, along with a case study.
Not sure about the tumbler, but the vacation is soooo well sold 😄 Back to serious - nice job!
No studio. No reshoots. Just a seriously good pull. 🎴
What happens when AI meets the thrill of cracking open a fresh Pokémon pack?
I created this short-form product video with a lifelike AI host, natural unboxing moments, and just the right amount of collector excitement. It feels casual, authentic, and made for the feed—without organising talent, locations, or a full production crew.
A fresh, scalable way for brands to create UGC that doesn’t feel like an ad.
Great job
Niva — AI Automation Agency Website (About page)
Check it live: https://niva.framer.website/
Niva is a premium Framer template built for AI automation agencies, AI consultants, and automation-focused teams who want to attract serious B2B and enterprise clients. It helps you showcase your services, present real outcomes, and build trust with decision-makers through a warm, considered design that stands apart from the typical AI-agency aesthetic.
📌 This Template Is For You If You Want To
Build a professional website for your AI automation agency or AI consultancy
Attract B2B and enterprise clients who need to trust you before they call
Showcase services like workflow automation, custom AI agents, lead generation, and AI strategy
Present real case studies with measurable outcomes, not vague claims
Launch fast with a fully built CMS for case studies and blog content
Offer a clear, tiered pricing structure (Pilot, Scale, Enterprise) without a custom quote for every visitor
Stand out visually from the dozens of cyan-and-glow AI templates already on the market
📌 What's Included
13+ fully designed pages, covering the entire buyer journey:
Home — hero, problem/solution framing, services, industries served, integrations, process, stats, case study previews, testimonials, pricing, FAQ, and final CTA
About — origin story, mission, values, team, and company stats
Services — a full breakdown of each service line with outcomes and use cases
Case Studies — a CMS-powered index plus a detailed single-case-study template (problem → approach → solution → results)
Blog — a CMS-powered index and article template, ready for SEO content
Contact — a conversion-focused form paired with direct calendar booking
404, and legal pages — Privacy Policy, Terms of Service, and Cookie Policy included
📌 Ideal For
AI automation agencies and consultancies
Workflow automation specialists and system integrators
Custom AI agent developers
AI strategy and operations consultants
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SaaS companies offering AI-powered services to B2B clients
Interested in a custom version for your agency? Let's talk — DMs open.
Low-Code/No-Code DevelopmentAdobe PhotoshopFigmaFramerFramer Website DesignFramer Website Development
wow, this is a true premium website