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Your website has a few seconds to make an impression. Make them count.
Recently designed a landing page for a photography studio with one simple goal: let the work speak for itself.
The page gives both new and returning customers a quick way to explore the studio’s past work and book a shoot.
I intentionally went with a playful, creative layout while keeping the photography at the center of the experience because for a photography studio, the pictures should do most of the talking.
Less explaining. More showing. 📸✨
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How I designed a conversion-focused B2B SaaS website
B2B SaaS websites need more than a clean UI — they need to explain the product quickly and guide users toward action.
For this concept, I focused on:
→ Clear value proposition
→ Strong visual hierarchy
→ Trust & social proof
→ Benefit-focused sections
→ Pricing and FAQ for decision-making
→ Clear conversion points throughout the page
The goal was to create a website that feels modern, credible, and conversion-focused while making the product easy to understand.
I’m currently open to working with SaaS, B2B, and tech businesses on premium websites and landing pages.
#UIDesign #UXDesign #SaaS #B2B #WebDesign #LandingPage #ProductDesign #Figma
Benefit-focused sections plus early pricing is the combination most B2B sites miss, so this already reads credible. To push conversion further I would drop one specific proof point near the hero (a number, a named logo, or a one-line result) so trust starts before someone even reaches the social-proof block.
A few recent projects that made it out of Figma and into the browser 👀
The transition from that portrait hero into the stacked device mockups is smooth, curious how much of the three.js layer is custom versus a library like R3F.
Why does some text feel effortless, and some feel like a wall?
Same words, same order, same brand. All that changes is the size relationship between the lines, and the space between them. That alone decides whether the eye knows where to start.
01 - A real scale. The headline jumps, the body steps back, and the spacing tightens around what belongs together. Now the eye lands, skims, and reads in the right order.
Hierarchy isn't bigger fonts everywhere, it's a bigger gap between the levels, and a smaller one inside them.
02 - One size, one gap. Eyebrow, headline, and body sit at nearly the same size, spaced evenly apart. Tidy, but flat, nothing steps forward, so nothing says "read me first."
Be honest - do you use a type scale, or just size things until they look right?
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01 is perfect