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Joy in Every Bite
Sugar Cravings is a Bahrain-based cookie brand created around the simple pleasure of treating yourself and sharing something delicious. The objective was to refresh the brand into a more distinctive and memorable identity while retaining the warmth, familiarity and playful spirit people already connected with.
Our Role
Brand Strategy · Brand Refresh · Positioning · Creative Direction · Visual Identity · Packaging · Brand Experience
We refreshed Sugar Cravings from its strategic positioning through to its visual identity, packaging and creative direction. The new system builds a stronger and more recognizable brand presence while shifting the focus beyond cookies — towards cravings, little moments of joy and the emotional pleasure of treating yourself.
Creative Direction
The identity is built around the idea of joyful indulgence.
A playful visual language, expressive typography, distinctive colour combinations and bold packaging create a brand world that feels warm, energetic and instantly craveable — designed to stand out while making every interaction feel like a treat.
Treat Yourself Like Someone You Love.
So good!
Thank you Bella. 😍
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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NURV® 🟠
Phase 39/35. Readiness 94%. 4/28 laps.
A swim, nutrition and supplement app where every number is made of dots and the only color is the one that matters.
Dots as the only visual language with one orange accent is a bold, consistent call.
NURV® now has a home on the web 🟠
Same cream canvas, same dot-matrix numerals, same single orange. Scroll it and nine dots in the margin fill up one by one.
Pool to plate to pill, nine scenes, one system.
A concept feed designed by Business Wifey Agency
The Project
Nami Matcha is a matcha bar brand we fell in love with and couldn't resist designing for. This is not their official branding. This is BWA doing what we do best: taking a vibe, a product, and a personality, and turning it into a full visual identity that makes people stop and stare.
Because honestly - who doesn't love matcha?
What We Created
A complete social media design system built around Nami Matcha's playful yet premium aesthetic. Every post was designed to feel like the brand already existed, already had a loyal audience, and already knew exactly who it was talking to.
The feed covers every content pillar a beverage brand actually needs:
Product Content → Editorial-style drink photography posts with bold typography and on-brand copy that makes you want to order immediately.
Event & Launch Design → A full matcha bar opening poster and pop-up event flyer - the kind of content that makes people save the date and show up.
Engagement & Viral Content → "Born to / Forced to," "Take What You Need," "Matcha Mode: ON" - the kind of posts that get shared, saved, and commented on because they feel real, not promotional.
Promotional Posts → Buy 1 Get 1 offers and product deals designed to convert, not just perform.
Brand Storytelling → From the fuel gauge concept to the receipt mockup, every piece tells the Nami Matcha story in a way that feels completely native to the platform.
The Result
A 10-post feed that looks like a fully launched brand - cohesive, confident, and completely scroll-stopping. This is what BWA brings to every client: the ability to make a brand feel real before it even launches.
Note
This is a concept project created independently by Business Wifey Agency to showcase our design capabilities. Nami Matcha is not an official BWA client and this is not their confirmed brand identity - we simply loved the concept and built it out because great design doesn't wait for a brief.
Skills & Tools Used
Brand Design · Social Media Design · Content Strategy · Feed Curation · Typography · Visual Storytelling
Love how the whole feed feels like a real brand launch. The mix of product, promotional, and engagement content works really well.