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Good branding changes how people see your business.
We repositioned Wovo from a traditional fitness brand into a modern fitness technology company, then built a connected identity across its app, apparel, and digital platforms.
Because a strong brand does more than improve appearance. It changes how people understand, trust, and value the business.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Human by Design!
My subbmision for @contra x @envato challenge.
Brand identity and website for Kalotės Pušynas, a residential development in a pine forest near the Baltic coast of Lithuania.
Anyone can pull assets from a huge library. Making them feel like one place, that's human.
Built with Envato assets:
Shadow overlays,
AI-generations,
Mockups
Icons,
Music.
Process breakup in the comments! 🧠
Looks really good 👍
AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
To end the @Envato x @Contra HQ 'Human by Design' challenge, I played around a bit more; here are the submissions :)
Creating a brand identity for Scrib - A Journaling App
I liked the title 'Human by Design' for this @Contra HQ x @Envato challenge. I thought why not create something that...
Cute character! Looking solid