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I’ve been thinking about why I choose to focus on building for startups.
It’s not because startups are easier.
In fact, they can be some of the hardest products to work on.
You’re often working with limited resources, incomplete information, changing requirements and a founder who is still figuring things out.
But that’s exactly what I enjoy.
I like building when the answer isn’t obvious.
My biggest advantage is that I don’t just design products.
I design them and I can build them too.
I work across UI/UX, product design, web design, Framer, Webflow, WordPress, React/Next.js and AI-assisted development with tools like Claude Design and Claude Code.
That changes how I approach startup projects.
I can go from:
Idea → Product strategy → UX → UI → Prototype → Code → Launch → Iterate.
I understand what it takes to make an interface look good, but I also understand what it takes to turn that interface into a working product.
And working with startups gives me the opportunity to do both.
I get to ask:
→ What problem are we actually solving?
→ What should we build first?
→ What can we remove?
→ How do we validate the idea quickly?
→ How do we make the product easy to understand?
→ How do we get something real into users’ hands?
Because sometimes the best design decision isn't another beautiful screen.
It's shipping.
A better onboarding flow can improve activation.
A clearer landing page can increase conversion.
A thoughtful product experience can help a startup get its first customers.
And sometimes, being able to design and build a feature yourself means you can test an idea in days instead of waiting weeks.
That’s what excites me about startups.
I’m not interested in just handing over designs.
I want to be part of the building process.
I want to help turn ideas into products people can actually use.
That’s why I choose startups.
Design + Development + AI + Product Thinking.
That’s the intersection I want to keep building in.
The network for creativity
Join 1.25M professional creatives like you
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