From bean to brand identity. ☕🎨 Ash & Bean Cold Brew Co. needed a visual voice that resonated wi...

From bean to brand identity. ☕🎨 Ash & Bean Cold Brew Co. needed a visual voice that resonated wi...From bean to brand identity. ☕🎨 Ash & Bean Cold Brew Co. needed a visual voice that resonated wi...

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Fiza Sohaib

• Jul 29

From bean to brand identity. ☕🎨

Ash & Bean Cold Brew Co. needed a visual voice that resonated with a new generation of coffee enthusiasts. something refined, energetic, and playful.

Here’s how the brand came together:

Custom Letterforms: Bold typography crafted with custom bean cutouts.

Versatile Logo System: Ranging from master lockups to cup badge marks.

Color Story: A rich palette anchored in deep purple, emerald green, and warm cream.

Brand Touchpoints: Applied seamlessly across business cards, apparel, and mobile coffee truck wrap.

Would love to hear your thoughts on this design direction! 👇

brandidentityguideline Graphic Design branddesigner

VASK® Studio

max

• Sep 21

⁕ Full Brand Identity for Trace™

One of the project's greatest challenges was creating an identity that is instantly recognizable and inspires investor confidence, while balancing a futuristic aesthetic with the sense of reliability intrinsic to the brand's values.

The core concept draws inspiration from the cosmos and the brand's drive to transcend boundaries; no matter the distance, the delivery is guaranteed. We translated this visually through patterns forming paths that lead to a destination, a motif that extends to every corner of the visual language.