Your website doesn't need more sections. It needs a better story.

We've seen websites with 15, 20, even 30+ sections that still struggle to explain what the company actually does.

The problem usually isn't missing content.

It's too much content competing for attention.

For a SaaS or AI company, your homepage should guide someone through a simple story:

What problem are you solving? ↓ How does your product solve it? ↓ Why should I believe you? ↓ Why should I choose you? ↓ What's the next step?

Every section should move that story forward.

If it doesn't explain, build trust, remove friction, or drive action, ask:

Does this section actually need to be here?

We've found that removing the right content can sometimes improve a website more than adding another feature, animation, or CTA.

Because visitors don't need to know everything.

They need to understand enough to take the next step.

Better structure. Clearer message. Stronger website.

DesignSense

Spot on framework. How do you push back when a founder wants to add every single feature to the homepage anyway?

This week I'm working on 👇

- 42 content assets for a long term client - Adding projects to our portfolio - Connecting with freelancers and agencies for referral projects (and to become friends 🤭) - Finishing up a launch content project - Doing a trial video editing project - Working on my second business with my team + hopefully getting my Business Number so I can do more bureaucracy 🫠

These are some important taks among the hundreds I usually end up doing during the week! I've found that working from Spain again has helped my productivity so much 💪

Great. Keep it up for success.