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Festivity, Written in Dots
Can a festival feel personal inside a disciplined dark system?
Most festive graphics lean on clip art and loud gradients. This set goes the other way: one dot grid, one dark base, a touch of amber.
Traditional Indian motifs, mapped onto that grid for four moments: Dhanteras, Diwali, New Year and Bhai Bij.
A festival changes the feeling. The brand stays itself.
Designed in Figma for Ainvo.
Feedback on grid density and contrast is welcome.
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Same message, two completely different visual approaches.
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A or B? Curious to hear your thoughts!
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Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!