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Taste Test
Emelie Andersson Personal Brand Website
Testing two directions for the homepage hero. Same brand, different energy.
Option A: Bold & editorial
Option B: Warm & approachable
Which one fits her brand best? Vote below.
0 voted
0%
2 voted
100%
2 votes
Closed
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A hero section can look almost identical visually and still be built around a completely different goal.
Version A focuses on clarity. Version B focuses on conversion.
One helps users understand before they decide. The other makes the next step immediately obvious. Neither approach is automatically better. The right one depends on what visitors need most at that stage of the journey.
Which would you prioritize on a homepage: clarity first or action first?
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I love the filled button more than the outline however I recommend to use one filled button and the other should be secondary otherwise users will be confused “where should I click”
Now I'll show you a design that was created based on the principle that “the most important thing is not to scare the patient before it's time.”
This is a pharmaceutical project, so the design is very understated. But even with this approach, I want to make the product look more appealing. Which option stands out more?
#storyboard
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Option 2 imo - that dark banner makes the bottle pop so much more, feels more premium too
I've built enough Middle-East-facing products to know: "East" isn't a blue color swatch bolted onto a hero image. It's rhythm, texture, warmth the stuff a user feels before they can name it. One of these two designs gets that in my opinion.
If the client pushes back, which detail do you defend first ?
#uidesign #uxdesign #figma #webdesign
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