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For the Base44 × Contra #GiveItAGlow challenge, I chose Old Pueblo Soapery, a family-owned bath essentials business in Tucson, Arizona.
After closing its brick-and-mortar store, the business shifted to online local sales, local pickup, and Tucson-area markets. That made its website more important than ever as both a storefront and a way for customers to discover products, find markets, and stay connected.
Original website: https://www.oldpueblosoapery.com/
New Base44 website: https://pueblo-soapery.base44.app/
I redesigned the site into a warmer, more interactive experience inspired by Southern Arizona and small-batch craftsmanship.
The new website includes:
A responsive shopping experience
Improved product discovery and filtering
A personalized product finder
A custom gift-box builder
Stronger Tucson and Vail storytelling
Upcoming market information
Local pickup and shipping pathways
A dedicated wholesale experience
A protected operations dashboard
The new site makes it easier for customers to browse, discover products, build gifts, find local markets, and complete a purchase.
It also gives Old Pueblo Soapery a stronger online identity that better reflects the handmade quality of its products and supports how the business operates today.
Automations
I also built automations to save the owner time and support growth:
Subscriber follow-up: Automatically sends welcome emails or WhatsApp messages, product information, market details, and custom coupons.
Coupon generation: Creates unique codes, prevents duplicates, and tracks delivery and redemption.
Arizona market discovery: Finds relevant markets and vendor opportunities, then organizes dates, fees, deadlines, and requirements.
Draft market applications: Prepares applications for the owner to review and submit.
Wholesale review: Analyzes wholesale requests and drafts responses for approval.
Batch tracking: Updates finished-product inventory and deducts raw materials when a batch is completed.
Approval-based reordering: Creates low-stock reorder recommendations with supplier details, quantities, estimated costs, and purchase links.
The Result
The finished project is more than a visual redesign. It gives customers a better way to shop and connect with the brand while helping the owner manage subscribers, markets, wholesale requests, production, inventory, and reordering with less repetitive work.
For a business now centered on e-commerce and local Tucson markets, the new website functions as both a stronger storefront and a practical operating system.
Disclaimer: The payment process is fully operational, but it is not connected to the actual Old Pueblo business. Please do not purchase any items from the Base44 glow-up website.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Giving a Local Business the Digital Glow Up It Deserves
For the #GiveItAGlow challenge, I chose FACE FOUNDRIÉ, a beauty and skincare business with an existing online presence, and reimagined how customers experience the brand online.
Before
(https://facefoundrie.com/)
Their website shared the right information but left room for a more modern, streamlined customer journey. Visitors had to navigate through multiple pages to find treatments, compare services, and book appointments, with little personalized guidance along the way.
Using Base44, I designed and built a fully responsive website focused on simplicity, elegance, and conversion.
The new experience includes:
✨ A premium, mobile first design
✨ Clear service discovery for facials, brows, lashes, and skincare
✨ A redesigned membership experience
✨ Faster and more intuitive appointment booking
✨ An AI powered Skin Expert that helps customers choose the right treatment based on their skincare goals
Automation
To create real business value, I implemented an AI Superagent that answers frequently asked questions, recommends treatments, guides customers through the booking process, and reduces repetitive customer support. I also added automated appointment confirmations and lead capture to streamline communication and improve the customer experience.
This project demonstrates how thoughtful design and automation can help local businesses save time, improve customer engagement, and create a more memorable digital experience.
Thanks to @Base44 and Contra for creating a challenge that encourages builders to solve real world problems for local businesses.
#GiveItAGlow #Base44 #Contra #WebDesign #UIDesign #Automation #ArtificialIntelligence #SmallBusiness #CustomerExperience #NoCode #AI #UXDesign
nice one
Gave a real estate platform a complete digital makeover for the Base44 challenge. Zappyworld helps buyers at home and abroad safely purchase homes and land.
What I Delivered:
- Fresh Brand Design: Kept the client's original globe mascot and favorite colors, but cleaned up the layout so it looks professional.
- Optimized Mobile Experience: Optimized the entire site so it runs incredibly fast and smooth on phones.
- Interactive Profit Calculator: Built a smart slider tool so buyers can instantly see how much their property will make over time.
- WhatsApp Lead Automation: Created a 1-click button that automatically writes out the exact property details and texts them straight to the owner's phone.
✨ Base44 × Contra #GiveItAGlow Challenge
I’m excited to share my submission for the Base44 × Contra #GiveItAGlow Challenge!
For this project, I redesigned the website of a real local Ju-Jutsu school, focusing on creating real value for both future members and the business itself.
Rather than changing the club’s identity, I modernized the overall experience while preserving its original branding and recognizable character.
Before
• Confusing navigation
• Information-heavy pages
• No online booking
• Contact form was difficult to find
• No AI assistance
• Difficult for first-time visitors to know where to start
After
• Modern visual redesign while preserving the original branding and identity
• Cleaner information architecture with a much clearer user journey
• Fully responsive experience across desktop and mobile
• Interactive schedule dashboard with filtering by location and training type
• Online trial booking, allowing visitors to register without calling or sending emails
• Clearly accessible contact form instead of hidden contact information
• Bilingual AI Assistant (German & English) that answers FAQs and helps visitors choose the right training
• Faster, simpler, and more intuitive experience for both visitors and the business
The goal wasn’t simply to redesign the website.
It was to create a solution that helps the club welcome new members more efficiently, reduces manual communication, and makes booking a training session as simple as possible.
🎥 Below are the Before & After walkthrough videos.
Original website:
https://www.ju-jutsu-plus.de/index.php
Redesign:
https://jujutsu-plus.base44.app/
Super😍
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