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Would you pay a 400€/month membership without needing convincing?
This was my challenge with Beau Society, a premium wellness membership in Lyon 💆
Instead of justifying the price, I've built a brand that removes the decision entirely: strategy, creative direction and design, all engineered so that 400€ feels OBVIOUS to the target audience, not expensive.
What's more exhausting for you: paying for wellness, or figuring out where to spend it?
For me: The second, and I learned it the hard way! 💀
Cool 👏
Thanks!
Love your mood boards!
Thank you so much! 😍
great work hanna
Thanks Said!
Nice project
Thank you! 😄
Nice work!
Thank you so much!!
Always welcome!
the decision-removal angle is the whole game. price stops being a debate the moment the brand signals you're already the kind of person who buys it, and the serif system plus that monogram pull that off. reads like membership not a purchase, really nice work
Thank you Daniel I appreciate your kind words!! (it's a SANS serif system though hahaha)
Excellent Work
Thank you!
Amazing
Thanks!
The network for creativity
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