A local contributor on the ground rounded up small businesses for residents to shop at. This guide went out via Substack before Black Friday to encourage neighbors to shop small and local.
In addition to subscriber revenue, this Substack sells sponsorship in the print companion...
I'm really proud of the growth Good Neighbor has had since launching just this past April. This publication marries Substack with analog and in-person offerings that subscribers can physically connect creating deeper engagement through more time and more senses.