Colin Sherman
Market intelligence & AI workflows for CRE and EDC teams
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Built a reusable economic impact analysis model in Excel for evaluating business attraction, capital investment, and job creation scenarios for economic development clients. Model calculates direct, indirect, and induced impacts using multiplier methodology, and outputs board-ready summary tables for executive and city council presentations.
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Delivered 60+ executive presentations annually at national hospitality industry conferences including the STR Data Conference, Hunter Hotel Conference, The Lodging Conference, Revonate Austin, and BTA New York. Also presented state-of-the-market briefings across major metros including Dallas, Austin, San Antonio, New Orleans, Nashville, Atlanta, and New York. Audiences included hotel brand executives, private equity firms, REIT investors, and developers making high-stakes investment decisions.
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Over 3.5 years as Director of Hospitality Analytics at CoStar Group, I authored 140+ market analyses covering hotel performance across 60+ U.S. markets — with a focus on Texas, the U.S. South, and major metros including Dallas, Austin, San Antonio, New Orleans, Nashville, and Atlanta.
Work was published at CoStar.com (http://CoStar.com) and syndicated through regional Business Journals and national outlets including the Wall Street Journal. Topics included supply pipeline analysis, demand segmentation, RevPAR forecasting, and emerging market trends — including early calls on extended stay demand driven by infrastructure spending and border city occupancy surges.
These analyses were consumed by hotel brand executives, private equity firms, REIT investors, and developers making high-stakes investment and development decisions.
Content is owned by CoStar Group. Link directs to my author profile on their platform.
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Built a free Texas Hotel Intelligence Dashboard from public HOT tax filings — covering 15 MSAs and 1,000+ cities with RevPAR, supply, and revenue trends. No STR subscription required. Built independently in Python, hosted on Render. This is the kind of AI-augmented research workflow I build for CRE and EDC teams.
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