Coco Lab - Shopify Ecommerce Growth & Facebook Ads Strategy
Coco Lab is a health-focused ecommerce brand that needed a more structured approach to reaching potential customers and improving their digital marketing performance.
I helped develop a Facebook advertising strategy focused on audience targeting, campaign organization, and customer acquisition.
What I worked on:
• Facebook Ads campaign structure
• Audience research and targeting strategy
• Customer acquisition funnel planning
• Ad optimization recommendations
• Performance tracking and growth insights
Growth Focus:
The strategy was built around reaching health-conscious customers, improving campaign organization, and creating a clearer path from ad discovery to product purchase.
Performance Tracking:
Used Shopify analytics and sales data to monitor ecommerce performance, identify growth opportunities, and make informed marketing decisions.
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Sam Medical Group - Healthcare Website Design & Development
Sam Medical Group needed a professional online presence to better showcase their healthcare services and build trust with potential patients.
I designed and developed a custom WordPress website focused on credibility, user experience, and easy access to important service information.
What I delivered:
• Custom WordPress website design and development
• Healthcare-focused branding and visual structure
• Clear service presentation and intuitive navigation
• Mobile-responsive design for all devices
• Improved foundation for SEO and future digital marketing
• Book a consultation page for patients
Impact:
The new website created a more professional digital presence, improved the patient browsing experience, and provided a scalable platform for future growth.
View here
https://sammedicalgroup.com/
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Turning Shopify Data Into Growth Opportunities
I analyze Shopify store performance to identify opportunities for increasing conversions, improving customer journeys, and building stronger marketing strategies. Every growth decision starts with understanding the numbers.