Chuka Ofili
Airtable | Zapier | WordPress | Marketing Automation Expert
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Implemented Zoho CRM for a mid-sized business to centralize lead management and sales tracking. Customized modules, automated lead assignment, and integrated email workflows. This solution improved sales visibility, reduced manual data entry, and helped the team close deals faster.
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I built a full-funnel marketing analytics ecosystem for a 7-location martial arts school, unifying lead data from Google/Meta Ads, websites, and calls into Airtable. Using Zapier, GoHighLevel automations, and Airtable scripts, I created a daily dashboard tracking KPIs by location and source total leads, conversion rate, cost per lead. I reduced manual data entry by 90%, eliminated duplicate counting, and revealed an 18.2% lead-to-registrant conversion rate and sub-$30 cost per digital lead, enabling profitable scaling and ROI tracking previously impossible.
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I designed and implemented a complex Zapier automation that streamlines communication, customer relationship management, and team collaboration. The automation integrates Gmail, OpenAI (ChatGPT), Salesforce, Slack, and Asana, creating a seamless workflow that automatically:
-Classifies and summarizes incoming emails
-Routes data through conditional paths
-Sends messages to Slack channels for internal updates
-Creates Salesforce contacts automatically
-Schedules tasks in Asana
-Drafts or sends personalized emails based on context
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Integrated Marketing ROI System for Multi-Location Martial Arts School
Project description:
I built a full-funnel marketing analytics ecosystem for a 7-location martial arts school, unifying lead data from Google/Meta Ads, websites, and calls into Airtable. Using Zapier, GoHighLevel automations, and Airtable scripts, I created a daily dashboard tracking KPIs by location and source total leads, conversion rate, cost per lead. I reduced manual data entry by 90%, eliminated duplicate counting, and revealed an 18.2% lead-to-registrant conversion rate and sub-$30 cost per digital lead, enabling profitable scaling and ROI tracking previously impossible.
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