Kirk Pacete
Freelance Web Designer and Digital Marketer
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Successfully migrated the entire web design and digital product ecosystem for Liz Mayer Coaching from Squarespace to Kajabi. Rebuilt the main sales website, streamlined course/coaching delivery, and redesigned a seamless, branded client portal.
Platform Migration (Squarespace to Kajabi): Re-architected and rebuilt all public-facing landing pages, sales content, and navigation on Kajabi while preserving brand identity, typography, and visual styling.
Client & Member Portal Recreation: Rebuilt the gated client portal from scratch in Kajabi to host coaching programs, free trainings, and client resources—delivering an intuitive user login experience and unified dashboard.
Sales & Conversion Copy Alignment: Structured key high-converting content blocks ("Create a Life so Good...", "Lead with Authority...") with clear navigation to free resources and login access.
Tech Stack Consolidation: Combined website hosting, email marketing, client portals, and digital product checkout into a single all-in-one Kajabi ecosystem to reduce software bloat and monthly overhead.
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I built and launched the dedicated "Free Stuff" resource ecosystem for Neon Soul Path, designing custom opt-in pages and constructing automated backend workflows using Zapier to capture, deliver, and nurture inbound leads seamlessly.
Lead Generation & Resource Hub: Designed and published the site's "Free Stuff" page, structuring downloadable digital products, guides, and free resources to build the brand's email subscriber base.
Zapier Workflow Automation: Engineered multi-step Zapier "Zaps" connecting web opt-in forms directly to the email marketing platform (ESP) and CRM, triggering immediate automated digital resource delivery and follow-up sequences.
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I executed a website overhaul and UI cleanup for Data Gateway Philippines, fixing site-wide layout issues, restoring broken responsive structures, and redesigning brand visual assets to present a cohesive corporate image.
Layout Repair & Fixes: Identified and corrected broken multi-page layouts across desktop and mobile views, fixing misaligned containers, overlapping text sections, and broken grid structures.
Custom Iconography & Visual Assets: Recreated and vectorized custom icons and graphical elements to ensure crisp display across retina/high-DPI screens and match modern design standards.
UI Polish & Alignment: Standardized typography spacing, visual hierarchies, and background overlay consistency across core sections like "The DGP Promise" and company metrics counter.
Performance & Cross-Browser Stability: Ensured layout fixes translated cleanly across major web browsers and viewports without breaking existing backend functionality.
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Full-Service Web Design, On-Page SEO & CRM Automation: Delivered a comprehensive web design and inbound lead engine for Innovative Electronic Technologies (IET), combining modern UI/UX design, on-page search engine optimization, content hub architecture, and automated CRM integration.
UI/UX & Web Design: Designed a high-converting landing page and hero section tailored for industrial decision-makers, featuring clear value propositions and strong CTAs ("Get in Touch" & "Run a 30-Day Pilot").
On-Page SEO Optimization: Implemented strategic on-page SEO—including metadata, keyword alignment, image optimization, clean URL structures, and internal linking—to improve organic search visibility for industrial predictive maintenance terms.
Content Architecture (Blog Page): Built a dedicated, responsive blog page and publishing layout designed to host technical insights, drive organic inbound traffic, and support long-term content marketing goals.
HubSpot CRM Automations: Configured custom HubSpot integrations and marketing automation workflows to capture web leads seamlessly, sync contact data, and streamline automated follow-up sequences.
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