Chris Vianney S.
Brand & communication strategist for ambitious businesses
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Portfoliomaxxing. Day 2
Today I created Crisp Club, a fictional fast-food brand designed for people who are still awake.
Late shifts. Long rides home. After-party stops. Sleepless nights. And that moment when you go:
“I’m still a little hungry.”
The concept is built around a simple promise:
Crisp Club. Made for the night.
I developed the positioning, logo, color system, packaging, restaurant exterior, uniforms, product visuals, and advertising direction.
The identity uses:
Black as the foundation
Yellow for instant recognition
Red for nighttime energy
The goal was to create a fast-food brand that stays visible and memorable across every touchpoint, from the storefront to the delivery bag.
Designed to be seen. Even late.
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