His logo existed in exactly one place. Etched into the glass sign at his trade-show booth. No file. No typeface. So I rebuilt it, and drew him a seal to go with it. His name on the top arc, his town and his year on the bottom. John has engraved keepsakes in McMurray since 2002. On paper that is a trophy shop. It isn't. Look at the portrait he etched into glass. So the work leads and the service list waits. Every photo on the site is something he made. What does your business have that nobody ever sees?

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🎉 What do you build when a business has one logo and nothing else? Little Fawns is a licensed home daycare in Canonsburg, PA. Twelve spots, ages six weeks to six years, run by the owner on her own floor. What they had was a clip-art fawn, five rainbow letters, and a phone number baked into the artwork. No palette, no typefaces, no rules for any of it. The hard part wasn't the design though. It was the brief. Big centers feel safe because they're big. Small reads as risky. So "small" had to stop being the apology and start being the argument. That's the whole brand. Twelve spots is the pitch, not the limitation. After that the system was straightforward. I drew a new vector mark and kept the five colors out of their old logo, because families already recognize them. Orange is the only color that ever means "do something." The other four decorate and never ask for anything. Fredoka for headings, Baloo 2 for the wordmark, Nunito Sans for body. Rounded and warm, but properly drawn. Friendly without reading childish. The headline came from them. "Small in size. Big on love." was already sitting on one of their own social graphics. It just needed to be the first thing you read instead of the last. Then it goes to work across thirteen sections. Color banding paces the scroll, one accent carries every action, and each block answers a question a parent actually asks before they call. Every factual claim is logged against a source before it ships. The state license, the 5.0 rating from four reviews, the twenty years of experience. Nothing invented and nothing rounded up. This one's a concept build, so it isn't their live site. Swipe for the design board, the brief, and the build. What's the last brand you saw that turned its smallest feature into its main argument?

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Cover image for SkillsTX was launching a talent

SkillsTX was launching a talent platform in North America with no demand-gen engine behind it. I built the whole thing. Cold email, a branded landing page, a gated cheat sheet, and a five-touch nurture sequence. One template carries every send. Same header, same CTA, same footer, so five emails read as one system instead of five one-offs. The sequence runs on AIDA, and each stage has exactly one job. That's why the first touch has no "book a call" ask. A cold send with a hard ask in message one gets flagged as spam more often, and that hurts every email behind it. Stage two hands the click to a page that repeats the email's exact promise. Behind the opt-in sits a real six-page SFIA cheat sheet. The SFIA 8 summary chart, the seven levels of responsibility, and where to go next. The ask only shows up at stage four, once the reader has already taken something. Swipe for the emails, the sequence, and the offer.

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Here's a landing page I built for a Pittsburgh moving company — broken down section by section, so you can see the thinking behind it, not just the finished screenshot. The hero isn't just a headline. The form isn't just a form. Every block on this page is answering a specific objection or moving someone one step closer to booking — in order, on purpose. Swipe through to see it. Good landing pages aren't really a design problem. They're a sequencing problem — and that's the part I spend the most time on.

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Chris Hornak

I craft custom websites and SEO strategies that scale.