Here's a landing page I built for a Pittsburgh moving company — broken down section by section, so you can see the thinking behind it, not just the finished screenshot. The hero isn't just a headline. The form isn't just a form. Every block on this page is answering a specific objection or moving someone one step closer to booking — in order, on purpose. Swipe through to see it. Good landing pages aren't really a design problem. They're a sequencing problem — and that's the part I spend the most time on.

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Cover image for Speranza Consulting — Ongoing Social

Speranza Consulting — Ongoing Social Design System Speranza Consulting & Investments operates 21 Goddard School franchises — the largest owner in the system, top 10% nationally. When they needed ongoing social content, the ask wasn't just "make some posts." It was a system: something that could hold up post after post, on-brand every time. I built that system and have run it since — 12+ posts and counting. What I designed: A locked visual identity (royal blue + gold, Roboto Slab headline system) that scales across formats Four recurring content types — hero stats, parent-voice testimonials, before/after transformations, and data comparisons — so every post has a clear job Copy and design as one unit, not text dropped onto a template How it runs: Ongoing content partner relationship — I design, write, and deliver on a recurring basis inside the system I built.

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Pontiva Advisory — Brand & Website for an Independent Energy Advisor Emily Watt spent two decades inside Goldman Sachs, bp, and Deutsche Bank before going independent — bridging global capital and African energy markets as her own advisory. The brief, in her words: "Professional yet discreet. Less is more. Don't show all her cards." That's the tension every solo-advisor site has to solve. Too much credential-dropping and you look like you're trying to prove something. Too little and a founder can't tell if they're talking to a real operator or a consultant with a Canva template. I designed and built a site that resolves it with restraint instead of volume. What that looked like in practice: A dark navy-and-gold system that reads as institutional, not startup — Cormorant Garamond for editorial weight, Source Sans for clarity Her own logo's arrow mark, pulled out and reused as a system element across every section instead of a one-off flourish A credential bar for Goldman Sachs, bp, and Deutsche Bank that states the pedigree once, quietly, and moves on A contact flow built for a warm introduction — form plus scheduling — instead of a generic "get in touch" form that could belong to anyone The result is live at pontivaadvisory.com (http://pontivaadvisory.com). It doesn't try to convince you Emily is credible. It just doesn't get in the way of the fact that she is.

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I built this free tool for figuring out what to blog about next. Type in a keyword, and it pulls real search queries from Google, Bing, DuckDuckGo, YouTube, Wikipedia, and Google News — groups them into actual postable topics, and scores each one 0–100 so you know if it's worth writing. Real questions people are typing, tagged by what they actually want (info, comparison, ready-to-buy), plus whatever's trending on the topic right now. No invented numbers, no made-up "difficulty" score — just what's really out there. Free, no sign-up: https://bloghands.com/blog-topic-research-tool

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Chris Hornak

I craft custom websites and SEO strategies that scale.