Chloe Pitterson
Creative Director & PM | Brand Strategy, Photo & Production
Brand Identity System for Hair Creations and Skin:
Developed a complete brand identity system for beauty brand Hair Creations and Skin from the ground up. Deliverables included logo design, color palette, and typography selection, culminating in a full brand guide to ensure visual consistency across all touchpoints. The resulting identity system established a cohesive, market-ready brand presence for a growing independent beauty line.
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Concepted and produced a Mother's Day video campaign for luxury beauty brand Hair Creations and Skin. The spot features a series of intimate clips of mothers from diverse backgrounds in tender moments with their children, paired with a branded voiceover promoting the brand's Luxe Gift Set. Managed the full creative from concept through final delivery, including creative direction, clip curation, and voiceover integration. The campaign led with emotional storytelling to drive gifting-season conversions while reinforcing the brand's inclusive identity.
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Designed labels and packaging for four SKUs across the Hair Creations and Skin product line, working within the brand's existing bottle and container selections chosen by the founder. Each design was developed to align with the established brand identity system while standing out on shelf and communicating product benefits clearly. Deliverables spanned lip, face, and skin care categories.
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Art directed a studio product photography shoot for eight Hair Creations and Skin SKUs spanning lip, face, and skin tool categories. Oversaw all creative decisions including set design, lighting direction, product styling, and shot composition to produce a cohesive library of campaign-ready assets aligned with the brand's visual identity. Final images were used across digital marketing, social media, and paid advertising.
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