Brand Identity System for Hair Creations and Skin: Developed a complete brand identity system for beauty brand Hair Creations and Skin from the ground up. Deliverables included logo design, color palette, and typography selection, culminating in a full brand guide to ensure visual consistency across all touchpoints. The resulting identity system established a cohesive, market-ready brand presence for a growing independent beauty line.

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Concepted and produced a Mother's Day video campaign for luxury beauty brand Hair Creations and Skin. The spot features a series of intimate clips of mothers from diverse backgrounds in tender moments with their children, paired with a branded voiceover promoting the brand's Luxe Gift Set. Managed the full creative from concept through final delivery, including creative direction, clip curation, and voiceover integration. The campaign led with emotional storytelling to drive gifting-season conversions while reinforcing the brand's inclusive identity.

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Cover image for Designed labels and packaging for

Designed labels and packaging for four SKUs across the Hair Creations and Skin product line, working within the brand's existing bottle and container selections chosen by the founder. Each design was developed to align with the established brand identity system while standing out on shelf and communicating product benefits clearly. Deliverables spanned lip, face, and skin care categories.

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Cover image for Art directed a studio product

Art directed a studio product photography shoot for eight Hair Creations and Skin SKUs spanning lip, face, and skin tool categories. Oversaw all creative decisions including set design, lighting direction, product styling, and shot composition to produce a cohesive library of campaign-ready assets aligned with the brand's visual identity. Final images were used across digital marketing, social media, and paid advertising.

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Art directed a studio product photography shoot for eight Hair Creations and Skin SKUs spanning lip, face, and skin tool categories. Oversaw all creative decisions including set design, lighting direction, product styling, and shot composition to produce a cohesive library of campaign-ready assets aligned with the brand's visual identity. Final images were used across digital marketing, social media, and paid advertising.

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Cover image for Directed and photographed a high-end

Directed and photographed a high-end campaign for Sonata Lingerie, shot on location with a model. Oversaw full creative direction including lighting, composition, and on-set styling to capture the luxurious textures and bold femininity of each design. Campaign was selected for editorial placement in Seven Tribes Magazine. Final assets delivered for online, social media, marketing, and advertising use.

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Directed and photographed a high-end campaign for Sonata Lingerie, shot on location with a model. Oversaw full creative direction including lighting, composition, and on-set styling to capture the luxurious textures and bold femininity of each design. Campaign was selected for editorial placement in Seven Tribes Magazine. Final assets delivered for online, social media, marketing, and advertising use.

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Directed and photographed a high-end campaign for Sonata Lingerie, shot on location with a model. Oversaw full creative direction including lighting, composition, and on-set styling to capture the luxurious textures and bold femininity of each design. Campaign was selected for editorial placement in Seven Tribes Magazine. Final assets delivered for online, social media, marketing, and advertising use.

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Directed and photographed a high-end campaign for Sonata Lingerie, shot on location with a model. Oversaw full creative direction including lighting, composition, and on-set styling to capture the luxurious textures and bold femininity of each design. Campaign was selected for editorial placement in Seven Tribes Magazine. Final assets delivered for online, social media, marketing, and advertising use.

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Directed and photographed a high-end campaign for Sonata Lingerie, shot on location with a model. Oversaw full creative direction including lighting, composition, and on-set styling to capture the luxurious textures and bold femininity of each design. Campaign was selected for editorial placement in Seven Tribes Magazine. Final assets delivered for online, social media, marketing, and advertising use.

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Directed and photographed a high-end campaign for Sonata Lingerie, shot on location with a model. Oversaw full creative direction including lighting, composition, and on-set styling to capture the luxurious textures and bold femininity of each design. Campaign was selected for editorial placement in Seven Tribes Magazine. Final assets delivered for online, social media, marketing, and advertising use.

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Cover image for Directed and photographed a campaign

Directed and photographed a campaign for La Mer's The Eye Concentrate, shot on location with a model. Oversaw full creative direction including lighting, composition, and on-set styling to capture the product's refinement and efficacy while aligning with La Mer's signature luxury aesthetic. Delivered a series of visually captivating images that blend brand storytelling with high-end commercial photography.

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Directed and photographed a campaign for La Mer's The Eye Concentrate, shot on location with a model. Oversaw full creative direction including lighting, composition, and on-set styling to capture the product's refinement and efficacy while aligning with La Mer's signature luxury aesthetic. Delivered a series of visually captivating images that blend brand storytelling with high-end commercial photography.

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Directed and photographed a campaign for La Mer's The Eye Concentrate, shot on location with a model. Oversaw full creative direction including lighting, composition, and on-set styling to capture the product's refinement and efficacy while aligning with La Mer's signature luxury aesthetic. Delivered a series of visually captivating images that blend brand storytelling with high-end commercial photography.

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Cover image for Directed and photographed a luxury

Directed and photographed a luxury campaign for Lustrelia, a fine jewelry brand. Managed the full creative vision from concept through final image, overseeing model direction, studio styling, lighting, and shot composition to capture the intricate craftsmanship and timeless elegance of each piece. Built a compelling visual narrative designed to resonate with luxury jewelry enthusiasts and elevate the brand's market positioning. Final image library was delivered for use across online, social media, marketing, and paid advertising channels.

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Directed and photographed a luxury campaign for Lustrelia, a fine jewelry brand. Managed the full creative vision from concept through final image, overseeing model direction, studio styling, lighting, and shot composition to capture the intricate craftsmanship and timeless elegance of each piece. Built a compelling visual narrative designed to resonate with luxury jewelry enthusiasts and elevate the brand's market positioning. Final image library was delivered for use across online, social media, marketing, and paid advertising channels.

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Directed and photographed a luxury campaign for Lustrelia, a fine jewelry brand. Managed the full creative vision from concept through final image, overseeing model direction, studio styling, lighting, and shot composition to capture the intricate craftsmanship and timeless elegance of each piece. Built a compelling visual narrative designed to resonate with luxury jewelry enthusiasts and elevate the brand's market positioning. Final image library was delivered for use across online, social media, marketing, and paid advertising channels.

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Directed and photographed a luxury campaign for Lustrelia, a fine jewelry brand. Managed the full creative vision from concept through final image, overseeing model direction, studio styling, lighting, and shot composition to capture the intricate craftsmanship and timeless elegance of each piece. Built a compelling visual narrative designed to resonate with luxury jewelry enthusiasts and elevate the brand's market positioning. Final image library was delivered for use across online, social media, marketing, and paid advertising channels.

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Directed and photographed a luxury campaign for Lustrelia, a fine jewelry brand. Managed the full creative vision from concept through final image, overseeing model direction, studio styling, lighting, and shot composition to capture the intricate craftsmanship and timeless elegance of each piece. Built a compelling visual narrative designed to resonate with luxury jewelry enthusiasts and elevate the brand's market positioning. Final image library was delivered for use across online, social media, marketing, and paid advertising channels.

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