Palate NG
Developed the foundational brand direction and authored the comprehensive company profile for Palate NG. By distilling their business objectives into a compelling narrative, I created the core positioning documents that currently dictate the brand’s strategic voice, market identity, and corporate communications.
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11
De Recovery Spa & Wellness
Executed a zero-to-one brand identity and communications build for a premium wellness and recovery spa. Developed the foundational brand guidelines, designed the visual identity (including the logo), and established the initial digital communication systems, ensuring the brand's voice and aesthetic were perfectly aligned from day one.
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14
Directed the out-of-house digital campaign and reputation management for a finalist on Africa’s largest reality television show. This involved crafting the overarching communication strategy, writing real-time PR and social copy, and maintaining a cohesive, premium brand narrative across all external media while the client was entirely offline.
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25
Over 28 months, I served as project and content lead for the full digital overhaul of the Securities and Exchange Commission Nigeria's website. I wrote, restructured, and approved all content across regulatory, compliance, enforcement, investor education, operator guidance, and institutional information sections. The redesigned site introduced user-segmented navigation, a FinTech and Innovation Hub (FinPort), integrated capital market data dashboards, and automated service delivery features. This is my longest and most institutionally significant single writing and content engagement.