Title: Growth Marketing Portfolio
My main portfolio of B2B and D2C growth work across CRM, paid media, SEO and analytics.
Results: +28% lead-to-customer conversion (HubSpot) · 3.2x ROAS on Google Ads Search · ~22% lower cost per lead · +35% qualified leads · +40% organic visibility · 30+ hours/month saved with AI · +22% organic traffic for Skinthirst (freelance)
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Title: JĀGAR: AI Brand & Ad Creative
Self-initiated · AI-made. JĀGAR is a single-origin Indian coffee brand I built from scratch to show end-to-end brand and ad creative.
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Title: AAVYA × Klaviyo: Lifecycle Email System
Self-initiated. A complete Klaviyo lifecycle system for AAVYA, a D2C skincare brand concept. I planned the customer journey and built the welcome series, abandoned cart, browse abandonment, post-purchase and win-back flows, with segmentation and on-brand email design.
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Title: AI Automation Case Studies: Zapier & Make
Self-initiated · Portfolio project. A set of marketing automation builds in Zapier and Make that remove repetitive manual work: lead capture to CRM, automatic follow-up emails, lead routing and notifications, reporting, and AI-assisted content steps.
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